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Position: Digital Specialist

Location: Based in Beijing


Job Scope:

  • Develop and implement a strategy for overall integrated digital communications, including but not limited to website, social media and emails, in China.
  • Ensure execution of digital activities in order to support e-commerce platform.
  • Manage SEO/SEM to ensure the best performance on search engine and thereby to drive & attract traffic to designated E-boutique.
  • Identify and network with key opinion leaders, bloggers and digital communicators for promotion of campaign and branding content.
  • Monitor and gather key data analytics from digital communications and provide strategic data-based advice to improve organizational and campaign public interactions.
  • Contribute to planning and development of online advocacy and public engagement campaigns.

Qualifications:

  • University student in Business or Marketing related discipline.
  • Minimum 3 years of working experience in multi-national companies, experience from premium brands or 4A advertising agency will be a definite advantage.
  • Sensitive to digital trends and an active digital user.
  • A great team player, good interpersonal and communication skills.
  • Outgoing, proactive, responsible and attention to detail.
  • Ability to work in a quick and multi-cultural environment.
  • Fluency in written and spoken English.
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